The Wirelessinfo Blog

AOL announced yesterday its acquisition of Third Screen Media.  Third Screen is mobile phone Ad Company that brings ad publishers and mobile phone carriers together allowing for ads to be delivered along with mobile downloads, video, and SMS messages. The acquisition brings AOL into the mobile advertising world and will operate out of their advertising division.

[Via SlashPhone]

Today, Yahoo has unveiled a new suite of services designed to accelerate the movement of online ad publishers into the mobile world.  The Yahoo Mobile Ad Network, Yahoo Mobile Content Engine, Yahoo Mobile Media Directory, and Yahoo Mobile Site Submit tools are all designed to provide an enhanced mobile experience for end users, and to ease the transition into mobile for web publishers. 

The Yahoo Mobile Ad Network will allow publishers to monetize their content via display ads, video ads, in-game ads, and sponsored links - as they do on their PCs today.  The Yahoo Mobile Content Engine makes content available via Yahoo One Search , Yahoo's mobile search engine.  Designed uniquely for mobile users,the Yahoo Mobile Media Directory will feature a collection of ringtones, wallpapers,and other mobile content.  Yahoo Mobile Site Submit provides a portal for site submission similar to the familiar PC-based version on the Yahoo site. 

Yahoo Mobile Publisher Services is now live in Argentina, Brazil, Canada, France, Germany, Indonesia, India, Ireland, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, the United Kingdom, the United States, and Vietnam.