 The race is on. So pull up your lawn chairs, grab some chips, and enjoy some perpetual left hand turns … er … NASCAR, in a race against the court system.
In case you were residing under a rock recently, AT&T has taken ownership of Cingular under the theme of ‘The New AT&T.’ Now, the telecommunications giant wants NASCAR to take an ‘out with the old, in with the new’ approach.
Jeff Burton, NASCAR star, drives a car with the Cingular cell phone service logo. But with the recent acquisition, AT&T plans to eliminate the Cingular brand name all together. As a result, AT&T wants their logo racing by on fans television screens.
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AT&T is reportedly changing their blue and white world logo to a orange in a new ad campaign. The campaign called “A Seamless World” will change the globe to orange as a “respectful nod to Cingular” who they absorbed to become “The New AT&T.”
