Nascar sues the paint off AT&T
Added on 2007-06-19 03:27:00
by Emily Price
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 NASCAR is non too happy about Jeff Burtons car being re-branded for the new AT&T, so unhappy in fact that they have just filed a $100 million dollar lawsuit against the company citing "breach of contract, fraud and misrepresentation, and conspiracy to aid and abet wrongful interference with Nextel." Nextel has an exclusive 10-year sponsorship for Nascar which they feel is interfered with my Burtons AT&T car. Should they win the lawsuit, starting in 2008 they would be able to ban any non-Nextel telecommunications sponsors from the race including the AT&T and Alltel cars.
[via EngadgetMobile]
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Burtons car to be re-branded for AT&T
Added on 2007-05-20 09:59:00
by Emily Price
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 Get ready race fans. Soon the familiar orange glow of Jeff Burtons #31 car will be traded in for an AT&T logo. The car currently carries Cingular's logo. In a court ruling this week a judge gave AT&T "the immediate right to put its logos and brand marks" on Burtons car. No word on when the re-branding will begin.
[Via EngadgetMobile]
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UPDATE – AT&T Versus NASCAR, Hearing Scheduled
Added on 2007-04-12 23:39:00
by Rusty Weiss
 As you know from our previous posts, AT&T and NASCAR are in a tight race … to the courtroom.
AT&T is seeking to have its logo added to Jeff Burton’s Nextel Cup car. That’s right, Nextel Cup. As you could imagine, NASCAR didn’t exactly race right out to grant the request. The Nextel-NASCAR agreement puts a glitch in the process, and NASCAR had asked for an injunction hearing to be delayed.
The request for delay was denied. A preliminary injunction hearing has been set for April 26th. Mark your calendars for the start of that legal battle. And, you guessed it… Gentleman, start your engines!
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Sprint Nextel Puts Customers in Driver’s Seat
Added on 2007-04-02 22:11:00
by Robert S. Anthony
 How do you qualify for the NASCAR NEXTEL All Star Challenge stock car race? Just get your friends to make a few calls—a few thousand of them if possible.
That’s the way one driver will earn a spot in the May 19 race at Lowe's Motor Speedway in Charlotte, North Carolina. Sprint Nextel customers can vote for one driver from the field of those who have not already qualified for the race
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AT&T Wants a Piece of NASCAR
Added on 2007-03-26 15:28:00
by Rusty Weiss
 The race is on. So pull up your lawn chairs, grab some chips, and enjoy some perpetual left hand turns … er … NASCAR, in a race against the court system.
In case you were residing under a rock recently, AT&T has taken ownership of Cingular under the theme of ‘The New AT&T.’ Now, the telecommunications giant wants NASCAR to take an ‘out with the old, in with the new’ approach.
Jeff Burton, NASCAR star, drives a car with the Cingular cell phone service logo. But with the recent acquisition, AT&T plans to eliminate the Cingular brand name all together. As a result, AT&T wants their logo racing by on fans television screens.
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