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The wirelessinfo.com blog covering the latest leaks, rumors and developments in the mobile industry.

Sanjay Jha Joins Motorola, Wi-Fi Connectivity on Delta and Much More
Added on 2008-08-06 04:12:00
by Tanya Palta

Here is today’s wrap of mobile stories, which are generating buzz in the mobile world. While AT&T is gearing up for the Olympics, Meizu is just content in releasing more (emphasis on more) pictures of the Meizu M8

Tags: Motorola, Mobiles, News, AT&T, Data plans, HTC, Diamond, Meizu, M8

Nielson Wireless
Added on 2007-06-07 03:25:00
by Tanya Palta

Most American readers are familiar with Neilson Ratings when it comes to measuring the popularity of television shows. Now the company is also entering mobile industry and has launched a new service called Nielsen Wireless. The main purpose of this new service is to measure mobile Internet and mobile video usage and the impact it has on the industry.

Nielsen Wireless is led by Nielsen Vice President Jeff Herrmann who was heard commentating: "The value of an entertainment medium is directly proportional to how well it is measured. Reliable and accurate measurement of mobile consumers will enable advertisers to properly evaluate the mobile marketing opportunity. This new mobile measurement service demonstrates Nielsen's continued commitment to follow content wherever consumers take it. Independent measurement of the cross-media behavior of the growing mobile audience will support and accelerate the evolution of mobile media business models."

Tags: Mobiles, News, Nielson, Ratingss

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