iPhone Display Is Warmer By Design Claims Apple

Following on from our tests on the new iPhone 3G yesterday, Apple has confirmed that the display on the new phone is warmer, and that this was a deliberate decision. Macworld quotes Apple’s senior director of iPhone product marketing Bob Borchers as saying that they deliberately tweaked the new display to be warmer. “We moved the white point in order to make [the display feel] more natural” they quoted Borchers as saying, who also explained that the change would make photos look more attractive. Borchers also did not rule out  the possibility of an update that might allow the user to tweak the display to their preference,