O2 Promises Unlimited Data Plans For iPhone Users

The Think-Tank at Verizon Wireless can sure take a page out of O2’s book. The company has offered an “unlimited” data plan for iPhone users where there will be no data capping under any circumstances.

'Customers find 'unlimited with limits' confusing, plus most people don't speak in megabits or understand what they equate to," said O2 UK chief executive Matthew Key.

''So we've taken the decision to remove the fair usage cap so that 'unlimited' really does mean 'unlimited' – this is a market first."

[Via Telegraph]