O2, T-Mobile and Virgin Interested In Mobile Advertising

Love them or hate them but there is no escaping advertisements! If you thought your mobiles were a safe haven from ads, think again! Looks like, O2, T-Mobile and Virgin Mobile are thinking of introducing advertising to their mobile video and internet portals. This is not new as one saw Nokia launching two mobile advertising services, a couple of months ago!

Tom Henriksson, director of Nokia Ad Service, said: "As advertisers struggle with targeting in traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands."

[Via IT News]