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LG Prada Review

Alfredo Padilla
Published on June 25, 2007 Comment on this
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The LG Prada is one of a growing category of fashion phones. These phones focus on style rather then features. And we have to admit that even to our fashion-impaired eyes the Prada looked good, with sleek black lines and silver highlights. We also found that it packed some surprising functionality. Although not a smart phone, it's unique touch screen interface was intuitive and easy to use, much more so than the busier interfaces found on Windows Mobile Professional devices that have touch screens. The Prada is a tri-band GSM phone, which means that it may have some trouble in areas of North America as it ldoesn't support the 850 Mhz GSM band that is used here, especially outside of urban areas. It is not being subsidized by any carrier so you will need to purchase it from an importer. Our review phone was  provided by Dynamism.com, who offer the LG Prada for $799.

On the plus side was the Prada's 2 megapixel camera, which performed well in most of our tests. We did find that the auto-focus was slow, so don't expect to take action shots with it. Multimedia support was solid, although the limited number of file types supported for both video and audio limits what you can watch and listen to. Where the Prada falls down is in terms of email and organizer support. The email support especially is sub par, with messages limited to 300 kilobits in size. We also found it impossible to view incoming attachments, even though we know the phone supports viewing of various file types. We must emphasize though that this is not a smart phone, even though the price is similar to some higher end smart phones; if you want to view and edit documents on the road, go for a Blackberry like the 8800.

For regular SMS and MMS messaging though the Prada does better. We found the on screen keypad to be much more usable than we expected; we were able to type 33.8 words per minute on it, although it does take some getting used to. We also enjoyed the games that came with the Prada, which made good use of the touch screen interface. We wish that more software makers would take a hint and realize that you don't have to somehow approximate physical controls when you're dealing with a touch screen interface. I'm looking at you, Microsoft.

[page title="Tour & Design"]

Front

From the front the LG Prada is dominated by the 3 inch touch sensitive display. Above the display is the Prada branding and the slot for the phone speaker. Below the screen are three control keys: call, hang-up and back. The control keys are all located on a slim silver strip.

Left

The left side of the Prada you will find the port for both power and headset near the top. The slot is protected by a hard plastic cover that is attached to the body. Below it you will find a pair of volume keys and below them a key that brings up a kind of mini profiles menu that allows you to set the phone to silent, vibrate, etc.

Top

The top of the LG Prada doesn't have any buttons, however you will notices the loop for lanyards on the left side.

Bottom

The bottom of the Prada has a small slot that looks to be for the microphone and a release switch for the battery cover.

Right

The right side of the LG Prada has a port for an external antenna near the top and two buttons near the middle. The upper button locks/unlocks the phone and the one below it launches the music player.

Back

On the back of the phone you will see the camera lens, flash and self-portrait mirror all grouped together at the top left. The bottom half of the back is taken up by the cover for the battery.

Battery Out

When you remove the battery cover you reveal the 800 mAh battery. Above the battery you see the slot for the SIM card. Below the sim card slot and hidden by the battery is the Micro SD slot.

In the Box (6.0)
The LG Prada ships with a decent selection of accessories. In addition to manuals you get a very nice Prada carrying case and a cloth to clean the screen. A wired microphone with a port that you can plug any 3.5mm headphones into and media controls is included as are a pair of headphones. A 256MB Micro SD card with adapter, USB cable and wall charger are also in the box. Almost everything is Prada branded, and we were very happy to see such a complete set of accessories.

Handling (5.0)
The LG Prada measures 3.9" x 2.1" x .5" and weighs 3 ounces. This relatively small size and light weight makes it easy to handle. It fits comfortably into the palm of your hand when interacting with the touch screen and is light enough that you won't notice the weight during long calls. The phone is made of slick plastic and can fall out of your hand easily, though, especially on hot days. The corners of the device are rounded so there are no sharp edges to stick yourself on. We found the device generally pleasant to handle with the slick plastic our biggest concern.

Portability (7.0)
The LG Prada's relatively thin profile and light weight make it eminently portable. It will fit into most pants pockets, although super tight jeans may be a challenge. It will also fit easily into purses and bags. We were very pleased with the Prada's portability, although it's not as small as the LG Chocolate or Sprint Upstage.

Aesthetics (8.0)
The LG Prada is supposed to be a fashion phone, and as such it's supposed to look good. If this was the goal of Prada and LG we have to admit that they hit their mark. The LG Prada is a stylish phone with it's shiny black look and silver highlights. Our only concern about the phone's aesthetics are that the shiny plastic is a magnet for fingerprints, so keep that Prada branded cleaning cloth close to hand.

Durability (6.0)
The LG Prada doesn't have any major moving parts, which is a definite plus. We are concerned about scratching however as the all plastic construction could be easily scratched by keys in your pocket or a drop. The large touch screen is another area of concern simply due to it's size and subsequent increased likelihood for  damage. We also detected a noticeable creak when putting some stress on the phone's body. All of these things add up to create some concern about the Prada's durability.

[page title="Audio Quality"]

The LG Prada is a phone that's all about style, but style won't help you out if the people you call on it can't hear you. To test the quality of the calls that you make over phones like the Prada, we use SoundCheck, a professional audio analysis package from Listen, Inc., with a Brüel & Kjær Head and Torso Simulator (H.A.T.S). This picks up sound just like a human head and ear, enabling us to precisely measure the quality of the sound the phone sends and receives. This set-up is used by industry professionals the world over to test audio products. For more details on how we test, see here/.

Sound Receive Frequency Response (7.42)

In this test, we measure the frequency response of the phone being used as a handset (where you hold it to you ear) for the sound it receives, such as someone talking to you over the phone. The LG Prada did reasonably ; the frequency response of the Prada (shown by the red line on the graph) only went outside the limits set by the standard we test against on a couple of spots. However, the curve was rather oddly shaped, with low frequencies not getting the response we would like to see, and high frequencies getting a higher response than they really should. What this means is that voices could sound reedy, with the high frequencies being overly exaggerated.

Sound Send Frequency Response (7.85)

The frequency response of the sound that the LG Prada sends (such as you speaking into the phone) was a little better; the frequency response curve was mostly flat and mostly within the limits that the standard we test against sets. It also followed the shape of the limits well, so your voice should sound fine to those you talk to.

Handset Side Tone (1.43)

Side tone is the measure of how much of your own voice the cell phone plays back to you so you can hear yourself speak and don't shout. The LG Prada had a problem here; we measured the side tone at -9.43 Decibels, significantly more than the -18 decibels that the standard we test against calls for. This means that your own voice may be louder in your ear than it needs to be, so you might find yourself whispering and the person on the other end asking you to speak up.

[page title="Imaging"]

Resolution (4.68)
To test the resolution of still photos taken by the LG Prada we took a series of photos of an industry standard resolution chart. We then run these photos through Imatest, a program that produces a score called line widths per pixel height (lw/ph). This is a measure of how many alternating black and white lines can be discerned by the camera.



The LG Prada's 2 megapixel auto-focus camera did well in our resolution test, able to discern 1026 lw/ph horizontal and 1131 lw/ph vertical. This is better than the Sanyo M1, another 2 megapixel auto-focus camera, which scored 859.9 lw/ph horizontal and 773.4 lw/ph vertical. It also did better than the Nokia N73, which has a 3.2 megapixel camera with auto-focus. The N73 scored 946.4 lw/ph horizontal and 1126 lw/ph vertical. The Prada's camera actually scored better than any other phone we have tested to date except the Nokia N95, which has a 5 megapixel auto-focus camera. We were very pleased with the Prada's resolution score, for a phone anyways. We score resolution a little differently than our sister site digitalcamerainfo.com. If the Prada had been scored for that site it would have received a terrible 1.4, but for a cell phone, it scored pretty well.

Color (5.66)
To test color we take a series of photos of the GretagMacbeth color chart. We run the resulting photos through Imatest, which compares the camera's captured colors to each of the 24 original colors on the chart. Imatest produces the chart below, which shows the original colors in the small vertical rectangle, the adjusted colors in the middle rectangle and the original capture colors in the outer square.



Imatest also produces a color analysis chart, seen below. On this chart the circles represent the colors taken by the camera while the squares represent where the colors should be. The longer the line between the two, the worse the color reproduction. As you can see the LG Prada does a reasonable job of reproducing colors, with the biggest problem coming in the yellows, where color is under-saturated. Overall the Prada did about the same in color reproduction as the Sanyo M1 and slightly better than the Nokia N73. The Helio Ocean was a little better than the Prada.



Noise (1.13)
To test noise we take photos of the GretagMacbeth color chart at four different lighting levels, ranging from as bright as a sunny day to candlelight. We run these photos through the Imatest software and measure noise at each lighting level. These scores are then combined into an overall score. The Prada actually performed fairly well at all lighting levels except the lowest. At this level the Prada performed a little below average, which pushes down it's overall score. The result is that like many cameras on mobile phones you shouldn't expect very good quality when taking photos in dark locations.

Live Preview (8.5)
The LG Prada uses the entire 3 inch display for the live preview, with the camera held in landscape orientation. There are only a handful of icons that overlay the display on the left, which means that you gain the benefit of a live preview as large or larger than most regular cameras. We found that the display did a solid job of reproducing the final picture, with little pixellation. We did find however that colors were a little off, with final colors slightly more saturated than the displayed colors. The live preview is as good as that found on the Nokia N95 or T-Mobile Wing, which also have a large display for live preview.

Unlocked Standby to First Shot (2.6)
Unlocked standby to first shot is a measure of how long it takes to go from the home screen unlocked until we're able to capture a photo. The LG Prada took 7.7 seconds to launch the camera interface and take a photo. This is not a very good time, even for a phone that has the excuse of an auto-focus camera like the Prada. The Nokia N95, which also has an auto-focus camera, took only 6.5 seconds to complete this test. Phones with fixed focus lenses take significantly less time, for example the LG Chocolate took only 2.04 seconds. We found that it took quite awhile for the Prada's auto-focus lens to lock focus and take a photo. The camera interface actually launched fairly quickly.

Shot to Shot Time (1.65)
Shot to shot time is a measure of how long it takes the phone's camera to take a series of photos. When possible we use the camera's burst mode. The LG Prada only has a burst mode at the two lowest capture resolutions: 640 x 480 and 320 x 240. This means that any photos you capture using burst mode won't be very high resolution. Using the 640 x 480 resolution we used burst mode to take three photos in quick succession. The Prada was able to take three photos in 5.47 seconds. This works out to .55 frames per second. This is not a good time for a phone camera, especially considering the resolution you are giving up. The T-Mobile Wing was able to take full sized 2 megapixel photos at a rate of 2.3 frames per second. It is slightly better than the Nokia N95's .42 frames per second. We were not impressed with the LG Prada's shot to shot time; if you are looking to take pictures in quick sucession, then look elsewhere.

Shutter to Shot Time (0.56)
Shutter to shot time is a measure of how long it takes for the camera to actually capture a photo after you have depressed the shutter key. The LG Prada took 3.6 seconds to capture a photo once you've hit the capture buttons. This is a very long time, even for a phone with an auto-focus lens like the Prada. It is more than three times as long as the Nokia N95, which took only a single second to capture a photo after you hit the shutter button. Phones with fixed focus lenses take even less time, the LG Chocolate took only .28 seconds. The extremely slow shutter to shot time for the Prada means that you will need to make sure that your shots are posed. It is highly unlikely that you will be able to capture a spur of the moment shot given the Prada's performance in this test.

Interface (6.5)

The LG Prada's camera interface is obviously designed around its touch screen interface. By default the screen shows only six icons along the left, plus a small indicator for how much memory you have left in the lower right. Tapping on the screen brings up additional options, including a brightness control, button to access settings and another to switch to video camera mode. When you hit the settings buttons 12 icons appear on the right side of the screen to control various settings. When an icon is tapped the options for it appear on the left side of the screen. Although this is generally a straightforward system, it is marred by the fact that when you hit OK to confirm a selection it takes you back to the camera interface. This means that if you have several settings to change you will need to re-enter the settings screen to change each one. This is the only major issue we had with the interface however, which is otherwise easy to use and well designed.

Photo Album Software Internal (3.0)

The photo album software on the Prada is part of it's "My stuff" program. It is fairly simple, with photos divided into two tabs, one for internal memory and the other for external. In each tab photos are organized into thumbnails, three columns wide. We did find that the thumbnails were a little slow to load. When a photo is opened it is enlarged to take up the middle third of the screen in portrait orientation. You can view photos in a slideshow, although there are no advanced controls. You can also view photos in "full screen" mode, which shifts the orientation to landscape and fills the screen with the photo. You can then move left and right by tapping the screen to reveal arrow keys and tapping in the desired direction. We found the album software to be about the same as a low end phone, which isn't very impressive given that the Prada goes for over $500 unlocked.

Manual Control (0.0)
The LG Prada does not include any manual controls. For such an expensive device we would at least liked to have seen features that could make shooting easier, such as scene modes, much less things like manual white balance.

Zoom (1.0)
The LG Prada has a digital zoom, however it is only available when you are not in the maximum resolution mode. This makes a feature that is of limited utility even more useless.

Focus (5.0)
The LG Prada has a basic auto-focus lens as found on many higher end camera phones nowadays. We were pleased to see the auto-focus lens because it produces better photos than fixed focus lenses. It does however slow down the camera, and in the Prada's case this slowing is particularly noticeable.

Flash (3.0)
The LG Prada comes with a simple LED flash that is functional out to a range of two or three feet. Beyond this it won't help you very much.

Metering (4.0)
We were pleased to see that the LG Prada had basic metering controls. You can choose between average and center weighted metering. There are also exposure compensation controls. The combination of these two makes the Prada one of the better phones we've seen in terms of metering options. For those who don't know, metering allows you to control from which point or points light in the scene is judged. It has been a standard feature on almost all cameras for awhile now, and the Prada makes the second phone that we've seen true metering controls on, the other being the T-Mobile Wing.

White Balance (2.0)
The LG Prada provides you with four white balance presets: tungsten, flourescent, daylight and cloudy. This is fast becoming a standard feature on camera phones and we would have been surprised to see its lack.

Image Handling (2.0)

The LG Prada has limited image handling options. You can rename photos and rotate images, but more advanced items like cropping or color adjustment are beyond this phone. As with the album software, for a phone that goes for over $500 we expected better.

Video

Overall Video Score (5.0)
The quality of video captured by the LG Prada left a little to be desired. Despite the WQVGA resolution (400 x 240), which is higher than most phones, we saw quite a bit of pixelation and granularity in the video. It is certainly better than the 176 x 144 resolution video capture by the LG Chocolate, but leaves something to be desired when compared to the 352 x 288 resolution video captured by the Nokia N75 or N73. It is obviously nowhere near the VGA quality video captured by the Nokia N95.

Video Resolution (10.14)
To measure video resolution we take video of the same industry standard resolution chart we use for still resolution. We then run frames from that video through the Imatest software to again produce line widths per pixel height (lw/ph) scores. This score is a measure of how many alternating white and black lines can be discerned by the camera. We found that the LG Prada did very well in this test, with a score of 253.7 lw/ph horizontal and 399.6 lw/ph vertical. This is almost as good as the Nokia N75, which scored 307.1 lw/ph horizontal and 346.3 lw/ph vertical. Only the N75 and Nokia N95 did better in this test than the Prada. Given our mixed impression of the quality of video captured by the Prada we were a little surprised by it's solid video resolution score, however it should be noted that in our overall video score we are able to judge things like how the camera handles panning and movement in the shot, which our resolution score does not cover.

Video Compression (2.0)
The LG Prada captures video in 3GP format with an Mpeg-4 compressor. There are no options to capture video in any other format. This is a little disappointing, we would have liked the option to capture .mp4 video or even .avi as these formats do a better job of retaining video quality.

Interface (6.5)
The video camera interface on the Prada is very similar to the stills camera. By default you are shown only a few icons along the left. Tapping on the screen will bring up more controls, including brightness and zoom. Once in the settings you are able to change eight different options, which appear in a group on the right side of the screen. When activated the interface for that particular option appears on the left. We again ran into the problem where you can only change one option on each trip to the settings, so you will need to re-enter to change multiple options. This annoyance aside, we liked the Prada's interface, the controls were straightforward and easy to use.

Manual Control (0.0)
The LG Prada does not provide users with any manual controls for video capture.

Zoom (1.0)
The video camera on the Prada has a digital zoom that, unlike the stills camera, is available in all resolution modes. Of course digital zoom is of limited utility because all it does is crop and resize what you're seeing. At the lower resolutions of video capture this quickly makes for pixelated, low quality videos.

Editing (0.0)
There LG Prada does not include any video editing features. As with the scarcity of still editing features we wish for more from a handset as expensive as the Prada.

Modes (6.0)
The Prada actually has a decent selection of video modes. In addition to white balance settings for daylight or cloudy situations the video camera also includes the same two metering options that the stills camera has: overall and center weighted. Finally there is also a preset for MMS video. The presence of the metering options in particular is something we have only rarely seen on phones.

[page title="Making/Receiving Calls"]

Dialing Speed (3.41)

To test how easy it is to make calls with the LG Prada we timed how long it takes to go from the home screen unlocked until we have dialed a phone number and hit the send key. We repeat this for five different test numbers and take the average for our score. The LG Prada took an average of 5.86 seconds to dial our test numbers. To dial a number you hit the phone icon on the bottom of the screen and use the on-screen keypad to enter the number. The Prada's time does not compare well to phones like the LG Chocolate and Sprint Upstage that have hardware keypads. The Chocolate scored an average of 3.61 seconds while the Upstage took 3.38 seconds on average. Compared to another phone that uses a touch-screen keypad to dial, the T-Mobile Wing, the Prada's time looks a little better, but still wasn't as fast as the Wing's 5.46 second time. Surprisingly it wasn't actually using the keypad that hurt the Prada so much, rather it was the lag we experienced while the keypad was loaded on screen. Of course, you won't be able to dial by feel on the Prada.

Talk and End Buttons (6.0)
The LG Prada's talk and end buttons are located beneath the touch screen flanking a center back button. The buttons both sit on a thin silver strip and are about as wide as a finger. You can find them easily by feel as they sit a little above the surrounding black plastic and provide good tactile feedback when pressed. We would have liked to see the buttons a little larger, but otherwise they fulfill their function well.

Call Management (7.0)
The LG Prada provides solid call management features. You can access your call history directly from the home screen by hitting the send button. This gives you a list of calls made or received with the ability to sort by missed, incoming or outgoing calls. Opening the menu via a touch button at the lower left of the screen you are able to add numbers to contacts and delete some or all of the numbers. Additional call management features can be found by going to the application menu and choosing call history. Here you can access the call lists we already discussed as well as see how much data has been sent or received by the device. There is also a handy tool that allows you to manage call charges for those who are on pre-paid plans. We were very pleased with the quality of the call history on the Prada.

During a call you can hit the lock button to bring up three buttons to access options. The left button mutes the call, the center buttons turns on the speakerphone and the left button opens a menu. From this menu you can access your contacts, place the call on hold, record the call or create a note, amongst other options. We were particularly pleased with the ability to record a call, a feature not often found on cell phones, even advanced smart phones. Pressing the profiles button will bring up the on screen keypad if you should have need of it. The feature set is solid for a regular phone, and we appreciated additional touches like the fact that that the touch screen is turned off unless you activate functions via the profiles or lock key. Overall we found the call management features on the Prada to be good.

Startup to Call (3.64)
We test how quickly you can turn your phone on and make a call when it is completely shut down. We repeat this test five times and then take the average for our score. The LG Prada took an average of 27.46 seconds to complete this process. This is an average time for a regular phone, about the same as the Sprint Upstage's 28.9 second average. It is quite a bit slower than the Helio Ocean however, which posted an excellent time of 9.5 seconds. Compared to media centric smart phones like the T-Mobile Wing or Nokia N95 the Prada does better, with the N95 at 36.4 seconds and the Wing ridiculously long at 62.86 seconds.

Ring Volume (8.46)
To test ring volume we set volume on the phone to maximum and use the loudest ringtone on the device. We then use a sound pressure meter to measure how loud the ring gets in decibels. The LG Prada's ring measured 84.6 decibels. This is about average for a cell phone, similar to the Helio Ocean's 85.4 decibels and above the Sprint Upstage's 80.9 decibels. One thing we noticed was that the Prada's ring increases, starting significantly lower than it's maximum volume and then increasing with each ring. While this might be useful in some situations, it might be a problem if you can't find the phone, as it'll keep getting louder and more irritating until you find it..

Ringtone Customizability (6.0)
We were very pleased to see that you can use any MP3 file on the Prada as a ringtone, whether in the phone memory or on your memory card. We wish that more phone manufacturers added this capability to their music capable handsets. You cannot record your own ringtone, nor can you edit ringtones on the device, but this is not surprising as few phones offer these capabilities.

Non Audio Alerts (10.0)
Non audio alerts on the LG Prada consist of an on screen alert when a call comes in and a vibration alert. The on screen alert fills the entire screen, with a graphic that's impossible to ignore if you're looking at the screen and pertinent information like the incoming number or contact name. The vibrate alert is run of the mill; the vibration is resonably vigirous. You won't have any problem recognizing it in a pants pocket, but may have trouble with it in a jacket pocket or if it's in a bag.

[page title="Messaging"]

Supported Email Services (6.0)
The LG Prada supports both IMAP and POP email services, covering the two major protocols. It does not, unfortunately, automatically configure popular email services like Yahoo or Gmail. Configuring an account is a little painful, especially using the on screen keypad to enter all the settings. Another item of note is that you will not be able to download every email because the device limits message sizes to one of three settings topping out at 300kb.

Push Email (0.0)
The LG Prada does not support any push email services like Blackberry of Microsoft Exchange Email.

Multiple Email Accounts (10.0)
The LG Prada allows you to create up to five different email accounts. This should be more than sufficient to cover most individual's needs. Unlike some smart phones that allow you to create more than five accounts, the Prada's limit is five.

HTML and Attachements (0.0)
The LG Prada does not support viewing of HTML encoded emails, instead converting them to plain text. Although the Prada has a menu item to view attachments in a message we were unable to view any attachment type sent to the device. This includes photos, which seems strange as we would have expected document support to be lacking but not the ability to view an attached photo.

Email Customizations (2.0)
The LG Prada provides few email customization options. You cannot change the font size or type for viewing or composing. You also cannot change how email messages are viewed in the list. You can however create signatures for outgoing email messages. The lack of email customization options is not surprising as few phones offer more than signatures, and many don't even offer that.

Time to a New Message (8.26)

To test how easy it is to create a new email message we time how long it takes to go from the home screen unlocked until we have a new email message dialog up. We repeat this test five times and take the average for our score. The LG Prada took an average of 2.42 seconds to get to a new message dialog. This is a good time for a cell phone, significantly better than the Nokia N95's 4.4 second time and only slightly slower than the Helio Ocean's excellent 2.1 second time. To create a new message you just hit the messaging icon on the bottom of the home screen and then choose "new email message" from the on-screen list.

Email Usability (5.0)
In the Prada's messaging application you will see an item for emails, tapping on this will take you to a list of your email accounts Each account has its own set of folders. Messages are arranged chronologically, there is no option to re-arrange them. At the top of the screen are arrows that move you left or right to the other folders in the account. There is a menu button on the lower left that allows you to manage messages and download new messages. On annoying feature is that although you can reply to or forward a message from this menu you cannot create a new message. Instead you will need to back up to the main messaging screen.

When you create a new message there are three tabs. The first allows you to enter the email address for the recipient, the second allows you to write the body of the message and the third allows you to attach files. The menu in each of these views changes, for example in the To tab you can insert a Cc or Bcc, while on the body tab you can preview your message or save it to drafts. We found the interface for email on the Prada to be generally simple to use, some annoying items like the inability to create a new message from the account view aside.

Supported IM Services (0.0)
The LG Prada does not support instant messaging. In a time when most phones ship with some kind of instant messaging client this is a curious oversight.

MMS Support (7.0)

MMS on the LG Prada is well implemented. You can create a new MMS from the main messaging menu. When creating a new message you are presented with a tabbed interface similar to the email interface. The first tab is used to enter recipients, the second the subject and the third is used to add media and text. You can create a message with multiple slides, each of which has its own associated text. MMS is well integrated with both the album software and the camera, allowing you to send an MMS from each. The only place where MMS falls down a little is its lack of integration with SMS. You cannot turn an SMS into an MMS, however all such messages do come into a single inbox. We were generally pleased with MMS implementation on the Prada.

SMS Smiley Face Interpretation (0.0)
To test whether a handset can interpret smiley faces as graphical representations we send four common smileys to the device. We were disappointed to see that the Prada was unable to display the smileys graphically, instead leaving them in simple text format.

SMS/MMS Ease of Use (6.0)
SMS and MMS messages both come into the same inbox in the messaging application. Messages are arranged in a simple chronological list. The menu button allows you to delete, forward or respond to messages, as well as make a phone call to the originator. You open messages by tapping on them quickly, although this doesn't always work as sometimes you only highlight the item. If this happens you can view the message simply by hitting the view button at the bottom of the screen. The interface is very simple and easy to use, which we appreciated.

Time to a New SMS Message (4.24)

To test how easy it is to create a new SMS message we time how long it takes to go from the home screen unlocked until we have a new SMS dialogue. We repeat this five times and take the average for our score. The Prada took an average of 2.36 seconds to open a new SMS dialogue. This is very similar to the time for a new email message because the process is about the same, simply hit the messaging button on the home screen and choose "new text message" from the list of options on the screen. This time compares less well to other devices than the email time. It is faster than the Helio Ocean's 3.1 second time, but slower than the Sprint Upstage's 1.7 second time or the Nokia N95's incredible 0.9 second time. Of course the difference here are minor, and we found getting to a new text message on the Prada to be reasonably quick.

[page title="Organizer"]

Synchronization Ease of Use (0.0)
The LG Prada does not synchronize with your desktop software.

Alerts (5.0)
The LG Prada lacks a task management program so the only alerts you can create are for calendar appointments. When an alert sounds you will hear the tone/vibration as assigned by the currently activated profile and the screen will be filled with a graphic that shows you the appointment title and time. You can only dismiss the alert, there is no option to snooze. The alert will sound for 1 minute, after which it goes quiet, however the on screen indicator will remain until you look at your phone and dismiss it. Alerts can be set to go off at one of 6 preset times before the event. We would have liked the ability to choose our own alert tone for each appointment, and would have liked more flexibility for when the alert sounds.

Over the Air PIM Sync (0.0)
The LG Prada does not support any over the air synchronization services such as BlackBerry or Exchange Server.

Address Book

Adding Contacts (3.67)
To test how easy it is to add a contact to the Prada we timed how long it took to add each of five different contact names and their phone numbers. We take the average time for our score. The Prada took an average of 27.24 seconds to add a new contact. This is a fairly slow time for a phone, slower than the Sprint Upstage's 21.3 second time or the Helio Ocean's 21.24 second time. We found that we were slowed down when using the on screen keypad to enter names. It simply isn't as fast as a real keypad and is more prone to errors.

Looking/Sorting/Search (1.5)

The LG Prada's contacts program is very simple, without many sorting or searching options. Contacts are organized by first name, and there is no way to sort them by any other attribute. You can search through your contacts by hitting the search button at the bottom center of the screen. This allows you to search through first names using multi-tap. Overall we were not pleased with the lack of sorting and searching options on the Prada.

Fields (2.2)

When you create a new contact on the Prada you have 11 fields that you can fill. There is space for three phone numbers, email address, group, ringtone and contact photo. We were also pleased to see a memo field, where you can enter any information you like. Compared to smart phones 11 fields may seem paltry, but it is fairly standard for regular phones, for example the Sprint Upstage only allowed you to enter 9 fields. For a regular phone we were generally happy with the fields available on the Prada.

Speed Dial/Voice tags/Voice command (0.0)
The LG Prada does not support speed dial, voice tags or voice command. This is a curious oversight as speed dial is standard on almost every phone out there, even ones that use touch screen keypads like the T-Mobile Wing, and some kind of voice command software is almost as prevalent. For a phone with a touch screen interface you would have thought that some kind of voice control would be a natural fit.

Calendar

Adding Calendar Items (3.08)

To test how easy it is to add calendar items to the LG Prada we time how long it takes to go from the home screen unlocked until we have added a simple lunch appointment for the following day with a reminder 15 minutes before hand. We repeat this test five times and take the average for our score. The LG Prada took an average of 32.5 seconds to add our test appointment. This is an extremely poor time, significantly worse than the Sprint Upstage's 26.46 second time or the LG Chocolate's 22.6 second time. We were again slowed down by the Prada's touch screen interface, as well as by the fact that the calendar program is buried two menus deep.

Calendar Views (3.75)

The LG Prada has two calendar views. The default view is the monthly one, showing a single month at a time. Below the dates is a field where the first appointment of the chosen date is displayed. Below this are three buttons, a left menu button, a back button on the right and in between a view button that takes you to the daily view. In the daily view you are shown a list of all appointments on that date in chronological order. At the bottom are again three buttons that allow you to access the menu, see the selected appointment's details or go back. Each item shows the time of the appointment and title.

We found the calendar views on the Prada to be very simple, but generally usable. We liked the preview window on the monthly view, and the buttons seem well laid out. We did have a little trouble in the monthly view accurately selecting days. There are no options to filter or sort your appointments in either view, not surprising given that the Prada doesn't support appointment categories or groups. We would have liked to see more views, and perhaps the ability to view the calendar in landscape orientation.

Fields (6.0)
When you create a new message on the LG Prada you have a basic set of fields to fill. You can choose to create an all day event, or an event at a given time. Start and end times are of course available, as are title and an alarm. We were also pleased to see the ability to create recurrence, with several useful preset options including weekday and weekend. Apart from this there is no support for advanced fields like categories or notes. Still, for a regular phone the options are fairly good, and we don't expect such advanced features from such phones.

ToDo/Tasks

Adding ToDo/Task (0.0)
The LG Prada does not support tasks or to-do's, as such it will receive a zero in these sections.

ToDo/Task Sorting and Prioritizing (0.0)
See above.

Fields (0.0)
See above.

Notes

Adding Notes (2.67)

To test how easy it is to add notes to the LG Prada we time how long it takes to go from the home screen until we have created a new note reminding us about a lunch appointment the next day. We repeat this process five times and take the average for our score. The LG Prada took an average of 18.74 seconds to add our test note. This is about average for a regular phone, slightly slower than the Helio Ocean's 16.06 second time, but faster than the Sprint Upstage's 29.72 second time. We found that the lack of multiple fields made interacting with the notes application much easier than the contacts or calendar apps.

Note Interface (2.0)

The notes application on the LG Prada is called "Memo" and is very simple. Notes are organized in a simple list in the order they were created. The menu buttons allows you to create a new note or delete existing ones. We appreciate simple interfaces, especially on the Prada where the touch screen interface makes dealing with complex interfaces difficult. Not that we wouldn't have liked to see the option to categorize notes and filter views. The Prada's low score in this area reflects these lack of features.

Note Formatting (0.0)
The LG Prada does not provide you with any formatting options in notes. This includes items like changing font type, size or color. You also can't add hand drawn items to notes, which would have been a nice option for a phone with a touch screen interface.

Voice Memo (6.0)
The LG Prada includes a voice recorder program for voice notes. The interface is simple, with a menu button at the bottom left and a record button in the center. The menu allows you to set options like unlimited recording time or for MMS messages. It also allows you to choose whether to store voice records on the device or on a storage card. There are no fancy tricks here, it's a straightforward program that does a solid job of creating voice notes.

[page title="Multimedia"]

Accessing Music Software (3.91)
To test how easy it is to get music playing on the Prada we timed how long it takes to go from the home screen until we have a song playing on the device. We repeat this five times and take the average for our score. The Prada took an average of 5.12 seconds to get a song playing. This is about average, about the same as the Helio Ocean's 5.2 second time and faster than the Sprint Upstage's 6.54 second time. It is a little slower than the LG Chocolate, which took 4.73 seconds. Launching the music player is simple, just hit the dedicated music button on the right side of the phone. We did find that once we selected a song it took the player longer than we would have liked to actually start playing it. Still, 5 seconds isn't too bad to get a song playing.

Dedicated Music Controls (2.0)
The LG Prada has a dedicated key that will immediately launch the music applications, however it does not have any hardware keys to control playback features like play/pause, next and previous. The volume keys do control music volume when it is playing back. Most music functions need to accessed via the touch screen when you are in the application.

Music Software Functionality and Organization (1.8)
The music software on the LG Prada is very simple and straightforward. There is no support for playlists, or organizing your music by things like artist, album or genre. Instead you can only access a simple list of songs organized alphabetically by file name. Mp3 idv3 tags are recognized when you look at the file's information. The software is easily accessible from the home screen using the dedicated music key and you can play music in the background by simply hitting the music key again. More advanced features like album art, visualizations and ratings are not supported. The music software does not include an equalizer. We were rather disappointed by the lack of features in the Prada's music software, especially the lack of library management features. We've seen better even on handsets that use carrier branded software like the Sprint Upstage.

Online Song Downloading (0.0)
The LG Prada does not support any online song downloading services.

Streaming (0.0)
The LG Prada does not support streaming MP3 Audio, Windows Media Audio or Real Audio. This is not surprising as regular phones rarely support streaming media.

Podcast Support (0.0)
The LG Prada does not include any software to download or manage podcasts.

Music Sync with PC (7.0)
You can synchronize your Prada with Windows Media Player on PC's as the computer recognizes it as a mass storage device. This will allow you to quickly and easily get music onto the phone.

Music Formats and DRM (1.0)
The only format of music that is supported by the Prada is MP3. This is the most popular format, but anyone who's music collection is in AAC or WMA formats will need to convert the files before listening to them on the Prada. We were rather surprised by the limited support as even basic handsets support multiple music formats. The Prada does not support any form of DRM protected music.

Music Interruption (7.0)
If you are listening to music when a call comes in the music software pauses the music during the call. The functionality when the call ends is a little strange however. Unlike most phones that simply begin playing the music back from the same spot the Prada leaves the music paused, but takes you back to the music interface. This may be useful in some situations, but generally we would have preferred to see the music resume automatically.

Video

Video Software Access (1.82)

To test how easy it is to get a video playing on the Prada we time how long it takes to go from the home screen unlocked until we have a video playing. We repeat this five times and take the average for our score. The LG Prada took an average of 10.98 seconds to get a video playing. This is not a good time, well short of phones like the LG Chocolate's 5.34 second time or the Helio Ocean's 5.5 second time. We were slowed down by the fact that in order to access our videos we were forced to go through several screens, and as we've encountered before the touch screen interface isn't the fastest.

Video Controls (8.0)

When playing back video on the LG Prada your controls are on screen for the most part. At the bottom of the screen you will find a play/pause button flanked by next and previous buttons. There is also a volume button on screen, however you can also control volume with the dedicated buttons on the left side of the device. The LG Prada has two video playback modes. Initially the video appears in portrait mode, with the controls below the video display. Simply tapping on the video will shift the orientation to full screen landscape mode. In this mode there are a couple of additional controls. You can set the screen to 1:1 or widescreen format. You can also move forward or back in the video by touching the progress bar and moving your finger back and forth. The controls in this format are not immediately obvious, you will need to tap the screen to see them. We found the video controls on the Prada to be simple, but well thought out and very usable.


Video Software & Organization (3.0)
The video software on the Prada is not very advanced. It is generally meant for watching the videos you have taken with the device and you will need to do some work to use the phone as a mobile video device. We liked the ability to watch videos in full screen landscape mode. There is no support for rating videos, and you will need to place videos in the specific folders either on the device or your memory card in order for the software to recognize them. The software won't scan your device and memory card to discover playable content. The basics are here, but you won't see advanced options like you do in Windows Media Player Mobile.

The LG Prada's video organization features are not very advanced. There is no support for playlists, nor can you sort videos by categories like TV shows and movies. Search features are not supported, nor is background play. Instead videos are browsed through in a simple file explorer format, with the folders and file names used just as they were created on the device or the memory card. You will need to place files in the appropriate folder for them to be available in the software. We were relieved that the next and previous controls will move to the next or previous file in the same folder, many phones don't support this. Still, we were not impressed by the Prada's video organization features.

Video Sync with PC (7.0)
The LG Prada can synchronize videos with your desktop PC's Windows Media Player software by acting as a mass storage device. Note however that you won't be able to view windows media encoded video on the Prada. See below for a list of supported formats.

Video Formats (3.5)
The LG Prada was able to play back all three of our test 3GP files, two encoded with the H263 codec and one encoded in MPEG-4 format. Our test .Mp4 files was recognized, but the software was unable to play it back, probably due to the H264 encoding, your Mpeg-4 encoded .Mp4 files should playback fine. Real media, windows media, quicktime and flash files were not supported by the Prada. 3GP is the mobile standard for video and we were glad to see it supported, but we wish that H264 encoded video was also supported to provide higher quality video.

Video DRM (0.0)
The LG Prada does not support any form of DRM for video. This means you won't be able to watch videos purchased from iTunes or Amazon's Unboxed service.

Video Playback Smoothness (10.0)
To test video playback smoothness we play five 3GP encoded videos of increasing bitrates from 48 kbps to 768 kbps. We were pleased that the LG Prada had no problem playing any of our sample videos. Even in full screen with the 768 kbps video the Prada displayed no hiccups.

Online Video Downloading (0.0)
The LG Prada does not support any online video download services.

Video Streaming unscored
We do not score streaming video because of the lack of standardization in formats. However, we do test a few services to see how the device handles them. Because the Prada is not sold by U.S. carriers there are no carrier streaming video services available for it. Were were also unable to playing streaming video from Youtube's new mobile page or even load zoovision's mobile page. Both of these use streaming 3GP video. Streaming Windows Media video from windowsmedia.com was also not supported. Basically, don't expect to watch any kind of streaming video on your Prada.

[page title="Software"]

OS (4.0)
The LG Prada runs a proprietary operating system. The interface is very simple and is of course tailored for the Prada's touch screen interface. Icons on the screen are large and easy to hit with a finger, and menus are generally short and straightforward. There is also some consistency across the interface as most programs will have three buttons at the bottom of the screen, one of which is almost always the back button and another is almost always a menu button. We found using the operating system to be generally simple, with our biggest concern being that the text entry system is a little confusing. Our score for proprietary operating systems tops out at 5.0, with higher scores reserved for phones that run "smart" operating systems like Windows Mobile or Symbian.

Home Screen Score (5.0)
The Home Screen of the LG Prada displays a clock in the middle, which can be moved around simply by touching it and dragging it around. At the top of the screen are indicators for things like battery life and signal strength. At the bottom are shortcuts to access the main menu, dial screen, messaging and address book. In practice it works fairly well, although power users may want the ability to add or change shortcuts. You can set any photo as the wallpaper on the home screen however, of course this is a standard feature on phones and we would have been surprised to see its lack. Overall the home screen does a solid job of providing users with important information and quick access to often used features.

Extensibility (1.5)
The LG Prada is not a smart phone, so you cannot load native third party applications as you can with Windows Mobile, BlackBerry or Symbian devices. You can load Java applications, we succeeded in using Opera Mini, however the interface obviously causes problems as the Prada lacks any kind of directional pad or soft keys, which most Java programs use. Instead the Prada provides on screen controls that are not very well implemented, with some elements laying on top of each other and confusing responses. This leads us to give the Prada only half our standard points in this area.

Customizability (2.0)
The LG Prada includes themes that allow you to change the look and feel of the interface, although the changes are really only skin deep. The colors and icons change, but nothing about the actual user interface changes. There is also no way to change things like font type or size, which is a problem for those who have poor eyesight. Finally the Prada does not allow you to customize menus, the way icons are arranged on the home screen or the shortcut keys. Overall not a very impressive showing for customizability.

OS Responsivness (5.0)
We found the operating system on the LG Prada to be responsive most of the time. There were a couple of notable exceptions, for example there was some lag when trying to get a song or video playing. We also had occasional problems with the touch screen interface failing to recognize our touches. That being said, we were actually surprised at how well the interface handled most situations, and our problems were isolated to text entry or screens with large numbers of fields. The simple truth though is that this touch screen interface just isn't as fast to respond as phones that use real buttons and directional pads.

Gaming (4.17)

We were pleased to see that the LG Prada comes loaded with several full versions of fun games. Our favorite was virus, a game in which you try to destroy viruses by tapping them on the screen as they move about, teleport and put up shields to defend themselves. This game is not complicated, but is a good way to kill some time and shows how the large touch screen can be used to good effect. Of course traditional games that require a directional pad aren't going to be nearly as functional on the Prada. You may be able to install some java games, but since they aren't developed for touch screen devices you will run into problems using them. This means that if you're not happy with the built in games, you're probably out of luck.

Browser Features (5.0)

The browser on the LG Prada is very basic, supporting standard html and wap pages, as well as images, 168 bit encryption and cookies. It does not support more advanced features like javascript or frames. If you are looking for a more fully featured browser you may want to try Opera Mini, although the controls are a little difficult to deal with as we've mentioned before.

Browsing Interface (3.0)

The browsing interface on the LG Prada is very limited, and doesn't take advantage of the touch screen interface to any large extent. Instead of interacting via the touch screen with the web page as you can in Windows Mobile Professional devices or the upcoming iPhone the Prada makes you use up, down, left and right on screen buttons to move from link to link, as you would on a regular phone that has a directional pad instead of a touch screen. This makes moving about web pages both slow and frustrating. This is further accentuated by the fact that pages are not shrunk to fit on the screen, forcing you to do a lot of scrolling to get around. We don't recommend browsing to anything but mobile web pages on the Prada.

The history in the browser is a simple chronological list of the pages you have visited. History is not saved between sessions. Bookmarks are again very simple with no support for folders, however you can edit existing bookmarks. You cannot reorder them however, and they are organized in the order created rather than alphabetically as you would expect. As always you have a menu button available in the lower left corner, and as in other applications the menu options are few and to the point. No advanced options here. The settings only allow you to clear the cache and history. We were not very happy with the browser on the Prada because it doesn't make good use of the touch screen and provides only limited functionality. Frankly, browsing is just painful.

Browser Access (8.0)
To test how easy it is to access the browser on the Prada we counted how many steps it took to go from the home screen unlocked until we have visited Wirelessinfo.com. We use steps here instead of a timed test to ensure that network issues are taken out of the equation. Entering the web address is counted as a single step. The Prada took five steps to browse to our site. This is a solid score for a phone, better than the LG Chocolate's ten steps or the Nokia N95's seven steps. It is the same as the T-Mobile Wing or Helio Ocean. The browser is found on the first tab when you enter the main menu, which helps the Prada in this test.

Calculator (9.0)

The LG Prada includes an excellent calculator application. When you first enter it you are faced with a simple on screen calculator with a keypad, access to simple arithmetic functions and a few extras like 1/x and parentheses. However you will notice in the bottom let where the menu key is usually found a key that looks like a graph. Pressing this key will give you access to many more advanced functions, including things like square roots, trigonometric functions and logs, amongst others. This type of functionality for a cell phone calculator is almost unheard of. Those looking for a basic scientific calculator for school might want to invest in the Prada instead and gain additional functionality.

Alarm (6.0)

The alarm clock on the Prada provides solid functionality. You can only create a single alarm at a time, however we were pleased to see that you can have the alarm go off once, every day, Mon-Fri, or Mon-Sat. You can also choose to have it go off in 10, 20, 30 or 60 minutes from the current time. You can choose the ringtone that is used for the alarm, including any song you have loaded on the phone, and you can add a text note to remind you of something when it goes off. For a regular phone the alarm on the Prada is very good, and it even blows away the alarm found on Series 60 smart phones.

Document Software (4.0)

The LG Prada includes document viewers for Word, Excel, Powerpoint and PDF files. You can drop files into the Documents folder and they will be available under My Stuff. We were actually a little surprised to see this support as we had absolutely no luck viewing attachments to email messages. It seems the limitation is in the email program, not the device's capabilities.

Other Software (0.0)
The LG Prada includes a few extra programs that we haven't covered, including a world clock and unit converter. Although these can be useful for travelers, their not significant enough for us to award additional points.

[page title="Battery Life"]

Call Time (9.3)
To test talk time on handsets we make a call to the phone using Skype and play an audio book over the connection to simulate conversation. We the time how long the handset lasts until the battery dies. The LG Prada lasted 7 hours 45 minutes in our talk time test. This is a very good time, better than the Nokia N95's 5 hour and 43 minute time or the Sprint Upstage's 6 hour and 37 minute time. Given that the Upstage was using the extended battery to achieve that talk time the Prada's time is even more impressive. Although it falls short of battery life stars like the T-Mobile Wing (14 hours 15 minutes) the Prada's talk time is significantly better than most handsets and impressive given the relatively small 800 mAh battery.

Music Playback (4.49)
To test battery performance when playing back music we play a test album looped at maximum volume and time how long it takes for the battery to die. The LG Prada, like some BlackBerries we have tested, shut off the music when the battery life reached an extremely low level to ensure that you can still use the handset for calls. Despite this feature the Prada still lasted 6 hours 14 minutes in our music playback test. This is a good, but not remarkable time. It falls well short of the Sprint Upstage with extended battery, which lasted an incredible 25 hours and 34 minutes, and also falls short of the T-Mobile Wing's 10 hour 26 minute time. It is better though than the Nokia N95's 5 hour 40 minute time. The Prada is not an all-star when it comes to music playback, but it is a solid handset.

Web Browsing (0.0)
To  test battery life when browsing the web we point the phone's browser at a site that is set to refresh automatically every ten seconds. We then time how long it takes for the battery to run out. Unfortunately a combination of low cache memory and a poorly designed web browser made it impossible for us to run this test.; the browser would crash after five minutes. We also tried to run the test with Opera Mini, but it does not support auto refreshing web pages. After about 30 minutes of constantly exiting and restarting the browser we have to admit that we gave up. Based on our extremely limited data the Prada would have lasted five or six hours, however we don't award points for this estimate.

Idle Time unscored
In order to ensure that we release reviews in a timely fashion we do not test idle time for handsets. LG's stated standby time for the Prada is 300 hours or 12.5 days.

[page title="Connectivity"]

Cellular Bands (6.0)
The LG Prada is a tri-band (900/1800/1900) GSM phone. It is missing the 850 band that is used in the United States, which means that you may get spotty coverage in areas where AT&T depends on the 850 band or if you are roaming on AT&T's network as a T-Mobile user. Those who have solid 1900 Mhz coverage in their area probably won't notice a problem. You won't have any problems using the Prada on international GSM networks as those function on the 900/1800 bands. Our score for cellular bands is standardized based on the number of bands supported.

Data Support Score (3.0)
The LG Prada supports GPRS and Edge on all three of its GSM bands. It does not support any form of 3G data. Edge maxes out at about 230 Kbps, while GPRS is significantly slower. It is a shame not to see 3G on such a high end device, but let's be honest; even if the Prada supported 3G it would probably only be international bands and not North American. Our score for data support is standardized based on the type of data supported.

Bluetooth (7.0)
The LG Prada supports Bluetooth 1.2, including the following profiles: dial up networking, headset, handsfree, A2DP, AVRCP, Obex file transfer and Obex object push. We were especially happy to see support for A2DP and AVRCP, which allows you to use stereo bluetooth headphones with the Prada. We found pairing the Prada with a bluetooth headset was simple and straightforward. Our only concern about the Bluetooth support on the Prada is that it would have been nice to see support for Bluetooth 2.0, which allows for multiple simultaneous connections.

Wi-Fi (0.0)
The LG Prada does not support Wi-Fi.

Infrared (0.0)
The LG Prada does not support infrared.

[page title="Hardware"]

Keypad

Text Words Per Minute (6.76)
To test how easy it is to enter text on the LG Prada we time how long it takes to type out a short sentence using two hands and predictive text. We repeat this test five times and take the average for our score. The Prada took an average of 28.38 seconds to enter our sample text. This works out to 33.8 words per minute (WPM), which is a decent score. We have to admit that we had our concerns about a phone that uses a touch screen interface, but the Prada did better than the LG Chocolate's 25 WPM and the Nokia N95's 29.28 WPM. It obviously isn't as good as phones with QWERTY keyboards, that can reach 40 WPM and above, and the learning curve was rather steep, with our first few runs coming in at 34+ seconds before we finally got comfortable with the touch screen interface. Still, the Prada's decent showing may give iPhone buyers hope that Apple's touch screen keyboard will be usable too. Although it should be noted that the Prada uses a keypad interface on the touch screen, while Apple's trying to cram a whole QWERTY keyboard in. One hint as well, when using T9 on the Prada and the predicted word is not the one you want, simply use the volume keys to switch to other predicted words.

T9 and Auto Complete (5.0)
The LG Prada supports T9 predictive text when using the on screen keypad. It does not support word completion, which is a shame as this could reduce the number of screen touches you need while typing.

One Hand Usability (5.7)
In order to be complete in our testing we repeat our words per minute (WPM) test using only a single hand. The Prada took significantly longer with a single hand at 33.64 seconds, which works out to 28.5 WPM, over 15% slower than using a single hand. This is a bigger difference than we usually see on phones with keypads, but the Prada is of course not a typical phone due to its touch screen interface. We found that the difficulty when using a single hand on the Prada was that the buttons were difficult to reach. Still, even with this issue the Prada didn't do terribly in this test, just run of the mill.

Keypad Backlighting (1.0)
The LG Prada does not have a keypad that needs to be backlit, however the send and end keys are backlit so we will award a single point here.

Controls

D-Pad/Joystick (0.0)
The LG Prada does not have a directional pad or joystick, instead depending upon interaction with the touch screen to get around.

Touch Screen (9.0)
The principal method of controlling the Prada is via it's touch screen. We found the screen to be fairly responsive, with only occasional lag. The buttons on the screen are designed to be used by your fingers, thus obviating the need for a stylus such as on Windows Mobile Professional phones. We were very happy with how well the touch screen on the Prada worked.

Jog Dial (0.0)
The LG Prada does not have a jog dial.

Soft Buttons (0.0)
The LG prada does not have soft buttons.

Volume Control (6.0)
The volume keys on the LG Prada are located near the middle of the left side. The keys are the same silvered plastic that runs as a strip around the phone and sit just a slight bit above the surrounding plastic. There is a small indentation that differentiates the up and down buttons, but this is difficult to find by feel. When pressed the keys are a little stiff and don't provide much play or tactile feedback. They are well placed for usage however, which is important since they are also used for occasional additional functions like switching between predicted words during text entry.

Power and Standby (6.0)
The power button on the Prada is a secondary function of the end key. A long press on the key will switch the phone off completely, while another long press will turn it back on. The key feature of any power button is how well it is protected from accidental presses, and here the small size of the end button is a boon.

Other Buttons (6.0)
In addition to the buttons we discussed above the Prada has a couple of additional buttons. On the left side, below the volume keys, is a profiles button. A single press on this key brings up an on screen menu where you can select from four different profiles. A long press will switch between the general and vibrate profiles. On the right side of the phone is a dedicated music key. A single press will bring up the music software. Once you have music playing another press will take you back to the home screen with music playing in the background. A long press on the key will activate the camera, and in this mode it acts as a shutter button. Just above the music/camera key is a key that locks/unlocks the screen with a single touch. Finally, between the send and end keys is a back or correct key. This takes you back to the previous screen or deletes one character when entering text. We found ourselves using all of these extra keys, they are well thought out and useful.

Display

Primary Screen Gross Resolution (8.5)
The LG Prada has a 240 x 400 pixel resolution display. This is higher resolution than the QVGA displays that have been popularized recently and we appreciate having the extra screen real estate. This is especially important for a device that uses it's touch screen as the principal interface. Our score for screen resolution is standardized based on the total number of pixels displayed.

Primary Screen Pixels per Inch (7.77)
Pixels per inch is a measure of how densely pixels are packed into the screen. Higher pixel density leads to richer colors and sharper images on the display. The LG Prada's display packs 155.5 pixels per inch (PPI). This is about average, slightly higher than the T-Mobile Wing's 142.2 PPI display and roughly the same as the Nokia N95's 153.8 PPI. It is significantly lower than the LG Chocolate's 200 PPI, although it should be noted that the Chocolate's much higher pixel density comes as a result of a much smaller screen. Our score for pixel density is standardized based on a phone's PPI score.

Screen Physical Size (7.5)
The LG Prada's display measures 3 inches diagonal. This is a very large display for a phone, larger than the Nokia N95 and T-Mobile Wing, both of which have 2.8 inch displays. It's as big as the Apple iPhone display, although it falls short of the large 5 inch display found on the HTC Advantage. The size of the display is more than large enough to provide space for the large icons and controls that are necessary when your primary input is a finger on a touch screen.

Screen Brightness (3.15)
To test screen brightness we point the phone's web browser to a blank white page and set brightness to maximum. We then measure the screen's brightness from four inches away using a lux meter. The LG Prada's screen measured 43 lux, which is a little below average for phones. The screen does not automatically adjust the brightness, however you can set the backlight to one of four brightness settings.

Screen Bright Light Performance (1.0)
To test performance under bright light we shine 3000 lux of light onto the display and judge how well we can discern items on the screen.  The Prada performed terrible in this test, the screen was almost completely illegible. Be sure to look for shade if you want to use the Prada on a sunny day.

Color Depth (8.0)
Color depth is a measure of how many colors a screen can display. The more colors the better things like photos, videos and other complex items appear on the display. The LG Prada displays 256,000 colors, which is more than the 65,000 color displays that most phones have settled on nowadays. It is not as much as the 16 million color displays that you find on phones like the Nokia N95, and given that the Prada is supposed to be a high end phone we are a little disappointed that it doesn't match Nokia's high end phones. Our score for color depth is standardized depending upon how many colors are displayed.

Ports & Storage

Power & Data Ports (2.0)
The LG Prada uses a single proprietary port for both power and data cables. The port is located on the left side of the device, near the top, and is protected by a hard plastic cover that remains attached to the body when opened. We would have preferred to see LG use a standard Mini USB port here, there's certainly enough room on the device for it.

Headphone & Jack Compatibility (2.0)
The same proprietary port that's used for data and power is also used for the headset. In this case however LG has included a wired microphone with music controls that you can plug a standard 3.5mm headphones into. This is much appreciated as it not only allows you to use any headphones you wish, but also gives you music controls and a microphone to be used for taking calls.

Internal Storage (1.0)
The LG Prada has 8 MB of built in storage. This is a rather small amount for a phone that has a built in 2 megapixel camera and boasts multimedia functions. You won't be able to take many photos before filling up the memory, and you certainly won't be able to store many songs or videos. You are better off using an external Micro SD card for storage.

Expansion Slot & Format (3.5)
The LG Prada uses Micro SD cards for expanded storage. The Micro SD card slot is located in the battery slot just underneath the sim card slot. This rather fiddly position makes it very difficult to get the card in or out, and it certainly isn't hot swappable. Micro SD cards are widely available up to a maximum of 2GB of storage. This is enough storage for about 500 MP3's.

[page title="Other Features"]

Tethered Modem (3.0)
Although the LG Prada supports being used as a tethered modem we ran into some trouble using it as such. Spefically we were unable to use it as a USB dial up modem due to the lack of a driver. We were able to set the Prada up to be used as a Bluetooth modem, and this should work on both Macs and PCs. As an unlocked phone you will need to look up the specific dial out numbers and login information to use with your carrier before you can set it up to be used as a modem.

Radio (0.0)
Like many modern phones (at least those that aren't sold in the U.S.) the Prada includes an FM Radio. The radio can only be used when the headset is attached to act as an antenna. We found that it worked fairly well, although reception was limited in some areas, especially inside large building. It was at least as good as the FM Radio we have seen on Series 60 phones like the Nokia N95.

[page title="Value & Comparisons"]

Value (2.0)
We received our review model from dynamism.com, a reseller of imported cell phones. They are currently selling the Prada for $799. Now, we expect any unlocked and imported phone to be significantly more expensive than purchasing a subsidized phone from your carrier, but the price tag on the Prada is certainly up there. When we compare it to the Nokia N95, which has a 5 megapixel camera, GPS built in, and the functionality provided by the Symbian Series 60 platform, for $50 less. We are definitely left to wonder whether the Prada is worth its price. Although we found ourselves liking a lot about the Prada's interface and usability, it's hard to justify the price when you can get other phones that have many of the same features for much less. Our recommendation is that if you have to have it you wait a few months for the price to come down from its currently stratospheric levels.

Comparisons

T-Mobile Wing - The T-Mobile Wing and LG Prada are very different devices. One is a smart phone with all the power of Windows Mobile 5 professional built in, while the other is a fashion phone with limited functionality. There are some areas where direct comparisons can be made however. Both phones have 2 megapixel cameras, and in this area the Prada blows the Wing out of the water with much better performance in our test. Both phones also have a fairly large touch screen interface, and again we have to give our props to the Prada here, where the interface is much more amenable for everyday use than the Wing's, which almost requires a stylus. With the launch of the iPhone coming soon, and the Prada giving us another example of how a touch screen interface designed to be used with your fingers can be implemented, we only hope that Microsoft gives Windows Mobile an upgrade so we can finally stop carrying around styluses to get the most out of our touchscreens.









Helio Ocean
- The Helio Ocean was a much touted device when launched, promising to give users a lot of functionality in a "cool" new form factor. We found a lot to like about the Ocean, but must admit that from a fashionista perspective the Prada is just a more elegant device. We also found the Prada's user interface to be more comfortable than the Helio Ocean's sometimes confusing and overly menu driven interface. Of course if you require a real keyboard/keypad, the Ocean beats the Prada out. The Ocean also provides functionality like instant messaging, and GPS services that the Prada lacks.












Sprint Upstage
- The only thing that the Upstage and the Prada share is that they are both fashion phones. The Upstage elicits it's oohs and aahs based on it's extremely thin design and two sided interface. The Prada does it in a much more classic fashion with sleek black lines and an innovative touch screen interface. Other than the fact that they might make the same kind of buyer water at the mouth the Prada and Upstage don't share a whole lot. We felt the Prada's touch screen interface was much more usable than the Upstage's two sided interface and frustrating touch controls. We also liked that the Prada got decent battery life without having to load it into an ugly battery "wallet". Of course the Upstage is much smaller and more pocketable than the Prada, so for those looking for a phone that they can slip into super tight jeans, the Upstage is probably a better choice.









[page title="Conclusion"]

Who's It For

Business User

The LG Prada is not a good choice for business users that need a reliable email client and integration with business servers like BlackBerry and Exchange. Although the presence of document viewers on the Prada may make some business users smile, our inability to view attachments to email, and the 300kb limit in general makes it a poor choice for those who live and die via email.

Budget Callers
$799, that's all we have to say here, next.

Chatty Teenager
The Prada may make some chatty teenagers smile, with it's good looks and Prada branding. The camera is solid, talk time good and the interface is relatively easy to use. We even managed a decent words per minute score for those who like to text all day. Any teenager that can talk Mom and/or Dad into shelling out the bucks for one gets props from us.

Media Maven
The Prada may be a good choice for Media Mavens. With expandable storage, a good camera and decent video and music playback capabilities there's a lot to like here. Media Mavens will especially like the large 3 inch screen with 400 x 240 resolution. What they won't like is the dearth of support for various media types. You better make sure that all your music is in MP3 format or you won't be able to play it on the Prada. The lack of support for H264 encoded video is also a downer. Still, you could do a lot worse for a media phone.

Conclusion
The LG Prada phone has been put into an interesting situation due to circumstances beyond it's control. As one of the few current phones out there that relies on a touch screen interface it will inevitably be compared to Apple's upcoming iPhone. We feel that this is an unfair comparison for a number of reasons. First of all the iPhone purports to be a "smart" phone, with Apple inviting comparisons to devices like Treo's and Blackberries. The Prada on the other hand is not a smart phone; the poor support for email and limited organizer features should make it clear that this is a feature phone.

What the Prada is, however, is a fashion phone that packs more functionality under the hood than we would have expected. In particular the touch screen interface works a lot better than we thought it would. The interface has been designed to be used with a fingertip, so buttons are much larger and easier to "touch" than those found on Windows Mobile Professional devices. The on screen keypad functioned fairly well, we were able to type 33.8 words per minute on it, although of course you will need to be looking at it all the time due to the lack of tactile feedback. The Prada is proof that not all touch screen interfaces are automatically frustrating and poorly designed, which should be heartening to potential iPhone buyers.

One thing that people are expecting from their phones nowadays, especially the ones that cost $799, is the ability to be a multimedia device. In this area the Prada does fairly well. The camera put up good scores in our testing, with the only major issue being that the auto-focus is slow. In terms of music and video playback, we were pleased with the functionality of the software, but not so much at the limited formats supported. The music player will only handle MP3's, while the video player won't be able to handle popular formats like windows media and H264 encoded video.

When it comes right down to it the Prada is a niche product. Those who purchase it will probably do so based on the prestige of having a Prada branded phone, rather than the functionality. Still, I'm sure they'll be pleased to know that they'll be getting a solid phone in addition to making a fashion statement.

[page title="Ratings & Specs"]
Dimension
Height 3.90
Carrier Unlocked
Type Candy Bar
Low Price 0.00
Width 2.10
Depth 0.50
Weight (including battery) 3.00
Physical
Number of Screens 1
Main Screen Dimensions 3 inches
Main Screen Resolution 240 x 400
Main Screen Colors 262000
Main Screen Type TFT Touch Screen
Secondary Screen Dimensions
Secondary Screen Resolution
Secondary Screen Colors 0
Secondary Screen Type
Keys
Number Keys Type On Screen
QWERTY
QWERTY Keyboard Type
Other Control Keys
Internal Components
Processor
RAM Memory 0
Flash ROM Memory 8
Memory Card Slot Micro SD
Jacks & Ports
Microphone Jack
Headphone/Mic Jack Adaptor for 3.5mm
USB Port
Dock Port Proprietary
Radios
Bands GSM
Bluetooth 1.2
802.11 b wifi
GSM 850
GSM 900
GSM 1800
GSM 1900
CDMA 800
CDMA 1900
Bluetooth 1.1
Bluetooth 2.0
802.11g WiFi
External Antenna Port
SAR at Ear 0
SAR on Body 0
Flight Mode
Data Standards
GPRS
EDGE
1XRTT
EVDO
EVDO Rev A
HSDPA
UMTS
Battery
Standard Battery Type Li-Ion
Standard Battery Capacity 800.00
Standard Battery Model
Vendor Quoted Standby Time 300.00
Vendor Quoted Talk Time