Hello Kitty Mobile Phones in UK

Love it or loathe it, however you can’t escape it. The craze for Hello Kitty products is a global phenomenon and soon we will get Hello Kitty phones too. The phones will be launched in the UK first and surprisingly are targeted not at kids but at 30-year-old women.

"If the market was for 5 to 15-year-olds we wouldn’t have become involved," said Caroline Preston, Sales Director of Comment Retail Service, which is the exclusive license holder for Britain and Ireland. "There’s definitely a fan base that you associate with youngsters and young teenagers.”

[Via UK Parent Lounge]